Crossmedia and Transmedia: 2 new ways of thinking communication

CROSSMEDIA, media property, service, story or experience distributed across media platforms using a variety of media forms. It refers to the journey or linkages across devices and through forms in the entertainment, advertising, games and quest based forms such as Alternate Reality Games.

TRANSMEDIA, or better, Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

 'TRANSMEDIA STORYTELLING' by Max Giovagnoli: Italian to English translation;


'STORIES IN BETWEEN-Narratives and Medium @play' by Drew Davidson: Anglo-American to Italian translation;


E-books download:


2. 'STORIES IN BETWEEN-Narratives and medium @t play';